Monday 4 January 2016

Analytics vs. Analysis

Analytics vs. Analysis

Analysis and analytics are similar-sounding terms, but they are not the same thing. They do have some differences

Analysis is to understand the status quo that may reflect the result of their efforts to achieve certain objectives whereas Analytics to identify specific trends or patterns in the data under analysis so that they can predict or forecast the future outcomes or behaviours based on the past trends. Analysis can be defined as the process of dissecting past gathered data into pieces so that the current (prevailing) situation can be Understood. Analytics can be defined as a method to use the results of analysis to better predict customer or stakeholder behaviours

Even the dictionary meanings stress that Analysis is the separation of a whole into its component parts to learn about those parts whereas Analytics is the method of logical analysis

Analysis presents a historical view of the project performance as of the time of analysis. Analytics look forward to project the future or predict an outcome based on the past performance as of the time of analysis. BI Tools and SQL etc. are used heavily in analysis whereas Statistical, mathematical, computer science, sophisticated predictive analytics software tools are the base for Analytics. 

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